Dealerships often struggle with the same issues – developing and executing a marketing plan. Their focus isn’t on marketing – it’s on selling cars. After all, that’s where the money is.
VA Partners saw a need for digital marketing in the automotive world. For automotive dealers, digital marketing is becoming increasingly more important and it has proven to be more cost-effective over traditional marketing like print. At VA Partners, we have developed a strategy that will allow us to seamlessly work with dealerships to help drive traffic to their website and increase customer awareness. Our goal is to help improve their online presence and increase traffic into the dealership which will then turn into vehicle sales.
Our team will create and monitor AdWords campaigns to help you gain a further reach on the web. We will research the appropriate keywords, create campaigns with custom imagery, monitor the results and budget, and provide you with a detailed report on the performance of the ad.
We will work with your team to ensure that you have a presence on the right social media channels to reach your targeted audience. We will create a social media calendar, schedule posts, create custom imagery, monitor conversations and engage with your audience.
Email marketing is a useful tactic for staying top-of-mind with your customers while providing them with useful brand related content. We will run regular email marketing campaigns, monitor the results and provide you with reports so that you can understand who is engaging with your content.
Search engine optimization is the process of increasing the number of visitors to a website. By optimizing your website, you will increase your organic reach by showing up more regularly in search results. Our team will work with your existing content or help create new content to ensure that your web pages are properly optimized. Since SEO is an ongoing process, we will monitor your website using tools like Google Analytics and Moz and make the necessary changes to ensure you are reaching your audience.
Google loves new content and we enjoy creating it! Blogging regularly and using the right keywords will help your dealership be found by search engines. Like blogging, video is becoming increasingly more popular and can help improve your online presence. We will work with your team to create a blogging and video schedule, produce the content, and post to your website using digital best practices.
Your website should be working even when you’re not. Online forms are a useful resource to collect lead information. These forms can include newsletter sign-up, contact us, vehicle specific requests and service requests. We will ensure that these forms are always working for you and that lead information is being submitted to the dealership. Your CRM can be configured to receive this information for easy access by the entire team.
If you would like to discuss how we can work with your dealership, please reach out to us at [email protected] or 647-401-7156.