Customer Success Story: Protocol Rescue
About Protocol Rescue
Protocol Rescue provides emergency response services to oil, gas and mining facilities during construction, shut down, turnaround and other maintenance projects.CUSTOMER PROFILE
Protocol Rescue specializes in high angle rescue and confined space rescue emergency services for oil, gas and mining sites during construction, shut down, turnaround and other maintenance projects. Protocol has worked with clients ranging from Husky, Black & MacDonald, Potash Corp to Southern Pacific Oil.
Protocol Rescue was looking to grow their business and recognized that the required budget-friendly sales and marketing resources to help scale without straining cash flow.
With his background in technical rope rescue and emergency rescue services, he realized that trying to do sales and marketing himself was not an effective use of his time. His time is best spent on strategy, finance, human resources and most importantly operations and project management.
Utilizing VA Partners’ Part-Time Sales & Marketing services, a sales and marketing strategy was developed and executed, including setting up and managing the outbound sales effort.
Specifically, VA Partners assisted with:
- Designing a new website
- Rolling out a marketing automation solution
- Developing and then executing on a content marketing and inbound lead generation plan
- Design and develop sales and marketing collateral, including pitch decks and sales proposals
- Developing and then executing on a sales and marketing strategy
- Setting up and managing a sales CRM
After working with VA Partners for 1 year, Protocol Rescue won and completed a project worth $500,000 and built a sales pipeline of $4,000,000.
They also boast a brand new website with fresh content, is active on social media and published its first customer newsletter.