White Paper: Introduction To Website Best Practices

90% of B2B Buyers Research Purchases Online Before Making a Decision

Your company website is essential for the success of your business. It’s imperative that your website is found in relevant search results, keeps visitors with engaged with content and user experience, and can convert visitors into leads.
Our Introduction to Website Best Practices white paper will teach you:

  • Why your company website is more important than ever
  • How to pick the right colours, typography and images to ensure a good user experience
  • How to set-up your website so that it’s easy to navigate and search-engine friendly
  • Features your website should have to generate leads from your website visitors
  • List of tools and resources for analytics, loading speed and more


Whether you’re launching a new website or updating an existing website, this guide is a starting point for ensuring your website has the minimum requirements to achieve your sales and marketing goals.