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Sales Strategy

5 Steps to Selling the Solution, Not the Product

  • Posted by Steve Gruber
  • On February 10, 2020
  • 7 Comments
VA Partners has been assisting firms with their B2B sales efforts for more than a decade now. One of the things we have recognized over the years is that you need to be selling the solution instead of the product. The distinction in some cases can be difficult to make but as an example, we […]
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Sales Tactics

Qualifying Great Channel Partners

  • Posted by Randy Hendriks
  • On February 4, 2020
  • 0 Comments
There are many benefits to incorporating channel partners into your sales strategy. Mark Elliott in his article on channel sales strategy outlines a number of key reasons why you would look to channel partners to help sell your product. These include: • Geographic accessibility to targets • Industry expertise legitimatizing your solution • Customer segmentation […]
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Events

Startup and Small Business Events Happening in February 2020

  • Posted by Janina Bernardo
  • On January 28, 2020
  • 0 Comments
Every month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re personally interested in attending and think will be useful to anyone in the startup and small business community.   Some of these events may fill up fast, so if you’re interested in attending please register […]
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Marketing Tactics

B2B Copywriting Tips to Convert More Leads

  • Posted by Janina Bernardo
  • On January 21, 2020
  • 0 Comments
In today’s highly competitive market, developing valuable B2B copywriting content can give you a leg up on the competition. Building your brand as a trusted authority through effective B2B copywriting strategies directly improves your bottom line. Here are a few tips you can easily implement to optimize your B2B copywriting strategies. Develop Buyer Personas Before […]
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Marketing Tactics

5 Crucial Social Media Skills for Small Business Owners

  • Posted by Janina Bernardo
  • On January 15, 2020
  • 0 Comments
Business owners are constantly looking for new ways to put their brands in the top of the minds of their potential customers. Social media is a cost-effective way to create brand awareness and reach new customers. But in order to make the most out of this platform, you need to learn a few critical social […]
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