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Marketing Strategy, Marketing Tactics, Marketing Training

Key Benefits of Having a Google Analytics Account

  • Posted by Marho Efemuaye
  • On August 4, 2020
  • 0 Comments
Google Analytics is a website analytics tool offered by Google that provides insights on how users find and navigate your website. A Google Analytics account helps you analyze your traffic for SEO and other marketing purposes. A Google Analytics account is also incredibly useful for the success of your business. From understanding and optimizing your […]
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Events

Startup and Small Business Webinars in August 2020

  • Posted by Janina Bernardo
  • On July 28, 2020
  • 0 Comments
We are compiling a list of webinars led by organizations in Toronto and Southwestern Ontario that we think will be useful to anyone in the startup and small business community. These events are free of charge. If you’re hosting an event or come across one that you think should be included here, feel free to […]
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Marketing Tactics

Why Your Marketing Funnel Fails to Covert to Sales

  • Posted by Janina Bernardo
  • On July 21, 2020
  • 0 Comments
A marketing funnel is an important tool to help you picture and understand the process of converting prospects into paying customers. In order to maximize your marketing funnel and improve your bottom line, your marketing and sales teams must work in tandem to nurture potential customers and guide them towards the buyer’s journey. Before we […]
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Marketing Tactics

How to Use Storytelling to Increase Lead Conversion

  • Posted by Janina Bernardo
  • On July 14, 2020
  • 0 Comments
It is difficult to stand out in a crowded market. This especially true during tough economic times. Storytelling is an effective tool to improve lead conversion. While most people hate being sold to, stories help you open their minds and get your message across. It helps humanize your pitch and does away with the same […]
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Marketing Strategy, Marketing Tactics, Marketing Training

4 Benefits of Social Media Marketing

  • Posted by Marho Efemuaye
  • On July 6, 2020
  • 0 Comments
The benefits of social media marketing are immense. As marketing evolves, there are constantly new platforms and strategies that are self-proclaimed to be the next genius marketing tool. Social media marketing is important because it offers companies a way to connect “one-on-one” with its target audience and nurture that audience into customers.
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