Product and explainer videos have many uses. Placing videos on landing pages can increase conversions significantly. Videos are also a great marketing tool that’s more engaging than image, banner ads, or brochures.

Creating videos used to require a large investment or the involvement of professional animators. However, free or low-cost online apps now empowers the average person to create professional quality explainer and product videos by providing drag-and-drop interfaces.

Here are five of the top-rated animated video services online.

1. GoAnimate

GoAnimate is a simple, but powerful drag-and-drop online animated video tool. The app provides lots of options for animations, characters, voices and backdrops.

Cost: $39/month and up (free trial available)

2. Powtoon

Great for product and explainer videos. Powtoon is a drag and drop interface that’s less complex than GoAnimate, but has enough features to make a good, basic animated video.

Cost: Free to $59/month

3. VideoScribe

VideoScribe lets you easily create whiteboard-style animations. Whiteboard animations are great for explaining or adding commentary to charts or complex data because people are accustomed to learning off text and diagrams on a white or chalk board. Here are a gallery of sample videos created with VideoScribe.

Cost: $16.50/month to $29/month (free trial available)

4. Animaker

Animaker offers studio standard features to make high quality animated explainer videos. It has thousands of customizable pre-animated objects with animation effects, expressions, and cool backgrounds.

Cost: 0 to $39/month

5. Animatron

Animatron allows you to create elaborate, beautiful and mobile-friendly animation videos. Their website gallery has collections of beautifully animated videos made with their app.

Cost: Free to $20/month

Creating content, whether it’s blog posts, infographics or videos, can take effort and time, but using the right tools can help you do more in a shorter period of time. For more tips on producing engaging and relevant content, sign up for our free monthly newsletter.