Improving Search Engine Optimization (SEO) is a fundamental aspect in digital marketing today. SEO is also a concept most thought about by every business owner. The reason for this is that a large number of consumers use search engines to locate everything on the web. Three out four searches start on Google to find things […]

Google Analytics is a website analytics tool offered by Google that provides insights on how users find and navigate your website. A Google Analytics account helps you analyze your traffic for SEO and other marketing purposes. A Google Analytics account is also incredibly useful for the success of your business. From understanding and optimizing your […]

The benefits of social media marketing are immense. As marketing evolves, there are constantly new platforms and strategies that are self-proclaimed to be the next genius marketing tool. Social media marketing is important because it offers companies a way to connect “one-on-one” with its target audience and nurture that audience into customers.