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Manufacturing & Industrial, Marketing Strategy

B2B Marketing Strategy for Manufacturers: Best Practices For 2019

  • Posted by Sasha Lapshina
  • On October 22, 2019
  • 0 Comments
An effective B2B marketing strategy for manufacturers is imperative for any company seeking to maintain a competitive advantage and win market share. It requires always being both relevant and responsive to the needs of the target audience, as well as highlighting the company’s value compared to your competitors. Since prospects are often deciding which manufacturing […]
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Manufacturing & Industrial

Sales and Marketing Tips For Canadian Industrial and Manufacturing Firms

  • Posted by Steve Gruber
  • On October 2, 2014
  • 0 Comments
  • Content Marketing
In today’s market, a sales strategy has to include a content marketing and inbound lead generation component. This is even true for industrial and manufacturing focused companies. Simply spinning the dial and hoping to catch someone live, or calling enough people and building relationships at a global level just isn’t realistic, time effective or cost […]
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Manufacturing & Industrial

8 Things Every Manufacturing and Industrial Website Needs

  • Posted by Steve Gruber
  • On August 21, 2014
  • 0 Comments
  • Content Marketing
As the world continues to globalize, the Internet brings companies closer together and makes it easier for buyers to find sellers. Having a good website is now an absolute must.   For Canadian industrial and manufacturing firms that are looking to grow their North American and international presence, a good website should be one of […]
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Manufacturing & Industrial

Driving Inbound Leads for Canadian Industrial and Manufacturing Firms

  • Posted by Steve Gruber
  • On August 12, 2014
  • 0 Comments
Historically, an area that Canadian industrial and manufacturing firms have struggled with is growing business on an international level. The challenge is not specific to certain cities in Canada. I have seen companies in Toronto, Hamilton, Niagara and others in different parts of Canada all face this challenge. So, how can Canadian industrial or manufacturing […]
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