The Problem with Relationship-Driven Sales myth in B2B sales that hiring a salesperson with a “rolodex” of industry contacts guarantees results. For anyone unfamiliar, a rolodex used
B2B marketing today spans a wide range of channels — from trade shows and ads to email marketing campaigns, combining cold calls and email for
As we continue to learn more about the world of AI, a large focus for VA Partners this year was to obtain more qualified leads
The way customers find your business online is changing, and AI search results cannot be ignored. For years, you’ve optimized for traditional search engines, aiming
Fractional sales versus a full time hire is a good question for a founder led sales organization, as they look at their first sales hire. VA