When I was preparing to present our B2B marketing analytics from Google Analytics 4 (GA4) at our upcoming VA Partners team meeting, I was excited.
Trying to handle organic visibility while keeping up with Google and AI search changes can feel like chasing a moving target. As a marketing manager,
Startups and even growing companies can often forget the importance of setting realistic sales goals when trying to grow in the B2B space. Very few
I truly believe that founders make the best salespeople. We work with many founders through our fractional sales offerings and my founder-led sales training, so
Staying organized in any role is key to success, however when you are working with different clients it can be overwhelming. These are the tools