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Sales Tactics

B2B Sales and Marketing Outsourcing Benefits

  • Posted by Steve Gruber
  • On June 23, 2020
  • 0 Comments
You have a business to business product and are looking to start selling or grow your sales. Whether you are a small business just getting started or a growing business with established sales channels, there are many sales and marketing outsourcing benefits to consider. The question often comes up about how to do it. You […]
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Marketing Tactics, Sales Tactics

VA Partners’ Digital Marketing and Sales Tools

  • Posted by Randy Hendriks
  • On June 2, 2020
  • 0 Comments
VA Partners Webinar Sales and Marketing Tools from Venture Accelerator Partners I recently presented a webinar with the St. Catharines Enteprise Centre on the topic of digital marketing and sales tools and would like to share some ideas from it in this blog post. Recent Trends A recent McKinsey study outlined the shift that is […]
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Sales Tactics

Things to Consider When You Outsource Sales & Marketing

  • Posted by Steve Gruber
  • On May 5, 2020
  • 0 Comments
In today’s market, you have to operate lean and it is always smart to do what you are best at. I was recently speaking to the CEO of a firm that makes a cleantech product. He was looking to outsource sales and marketing given that his background is in engineering with very little if any […]
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Sales Tactics

Spin Selling Revisited

  • Posted by Randy Hendriks
  • On April 7, 2020
  • 0 Comments
Neil Rackham published “SPIN Selling” in 1988 based on a major 12-year study focusing on how large sales were made. A key finding was that in successful sales calls it’s the buyer who does most of the talking, and this is done by asking them the right kinds of questions. He clarified four types that […]
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Sales Tactics

Storytelling Will Improve Your B2B Sales Closing Success

  • Posted by Steve Gruber
  • On March 10, 2020
  • 0 Comments
One of the key things that is not mentioned often when engaging in sales closing is the power of storytelling.  Based on my experience and when I look at the most successful clients we have, the ones with the most wins in B2B sales closing are the ones that have the most stories.   Educating Through […]
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