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Marketing Strategy, Marketing Tactics, Marketing Training

Tips on Improving SEO

  • Posted by Marho Efemuaye
  • On September 8, 2020
  • 0 Comments
Improving Search Engine Optimization (SEO) is a fundamental aspect in digital marketing today. SEO is also a concept most thought about by every business owner. The reason for this is that a large number of consumers use search engines to locate everything on the web. Three out four searches start on Google to find things […]
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Marketing Tactics, Sales Tactics

How to Drive More Business Opportunities in a Tough Market

  • Posted by Janina Bernardo
  • On August 24, 2020
  • 0 Comments
As government race to control the spread of the Covid-19 virus and safely open the economy, consumer confidence remains low. This inevitably has a negative impact on many B2B companies. Businesses are eager to boost demand but are having difficulty finding new business opportunities in the current economic climate. We look into a few ways […]
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Marketing Strategy, Marketing Tactics, Marketing Training

Key Benefits of Having a Google Analytics Account

  • Posted by Marho Efemuaye
  • On August 4, 2020
  • 0 Comments
Google Analytics is a website analytics tool offered by Google that provides insights on how users find and navigate your website. A Google Analytics account helps you analyze your traffic for SEO and other marketing purposes. A Google Analytics account is also incredibly useful for the success of your business. From understanding and optimizing your […]
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Marketing Tactics

Why Your Marketing Funnel Fails to Covert to Sales

  • Posted by Janina Bernardo
  • On July 21, 2020
  • 0 Comments
A marketing funnel is an important tool to help you picture and understand the process of converting prospects into paying customers. In order to maximize your marketing funnel and improve your bottom line, your marketing and sales teams must work in tandem to nurture potential customers and guide them towards the buyer’s journey. Before we […]
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Marketing Tactics

How to Use Storytelling to Increase Lead Conversion

  • Posted by Janina Bernardo
  • On July 14, 2020
  • 0 Comments
It is difficult to stand out in a crowded market. This is especially true during tough economic times. Storytelling is an effective tool to improve lead conversion. While most people hate being sold to, stories help you open their minds and get your message across. It helps humanize your pitch and does away with the […]
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