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Marketing Strategy, Marketing Tactics, Marketing Training

4 Benefits of Social Media Marketing

  • Posted by Marho Efemuaye
  • On July 6, 2020
  • 0 Comments
The benefits of social media marketing are immense. As marketing evolves, there are constantly new platforms and strategies that are self-proclaimed to be the next genius marketing tool. Social media marketing is important because it offers companies a way to connect “one-on-one” with its target audience and nurture that audience into customers.
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Marketing Tactics

B2B Marketing Strategies – Do’s and Don’ts During a Crisis

  • Posted by Janina Bernardo
  • On June 16, 2020
  • 0 Comments
Business leaders around the globe are now faced with extremely difficult challenges due to the COVID-19 pandemic. While most are struggling to survive, opportunities may still exist but may unfortunately be missed if potential customers are unaware of your company or unable to find you online. That is why the right B2B marketing strategies are […]
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Marketing Tactics, Sales Tactics

VA Partners’ Digital Marketing and Sales Tools

  • Posted by Randy Hendriks
  • On June 2, 2020
  • 0 Comments
VA Partners Webinar Sales and Marketing Tools from Venture Accelerator Partners I recently presented a webinar with the St. Catharines Enteprise Centre on the topic of digital marketing and sales tools and would like to share some ideas from it in this blog post. Recent Trends A recent McKinsey study outlined the shift that is […]
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Marketing Tactics

Importance of Blogging in Marketing

  • Posted by Marho Efemuaye
  • On May 19, 2020
  • 0 Comments
Blogging in marketing is a tactic that helps push and support business growth. Blogs are semi-formal written pieces that show expertise and thought leadership in a specific field or topic. Blogs are a good way to create content on a site and work in tandem with email marketing, social media etc. to improve and drive […]
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Marketing Tactics

B2B Digital Marketing in Times of Uncertainty

  • Posted by Janina Bernardo
  • On April 21, 2020
  • 0 Comments
Currently, many around the world are facing a global pandemic brought about by COVID-19. While this is first and foremost a health crisis, many are also struggling with the economic repercussions. Majority of business owners are fearful about the future of their companies. Will they still be able to provide for their families and keep […]
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