8 B2B Video Content Ideas

If you are looking to build on your video marketing strategy this year, here are 8 B2B video content ideas that can help drive leads and grow your business.

Ready to be a part of the 91% of marketers using video as a marketing tool? Video is a great way to connect with customers, tell compelling stories and more importantly generate leads. As a growing company, you might feel overwhelmed by the idea of video content, but with these video content ideas, you can be well on your way to creating engaging video content. 

Before hitting record, remember that every piece of content needs to have a strategy behind it, and have a customer in mind to achieve the most desired results. Take a look at our best practices to ensure you are hitting the right audience (link to best practices blog). Here are 8 B2B video content ideas to get you started. 

8 B2B Video Content Ideas 

Product Launches & Updates 

Product launches and product updates are a great way to show what your solution is, and how it can benefit them. Product launches are a great way to show the ins and outs of your product or service, and also allow you to answer specific questions that address a particular problem that a potential customer might be experiencing. Furthermore, you can take any comments or feedback left on the video to further create content that helps address that specific issue. This not only helps you create more content, but reinforces your position as an industry expert that has customers in mind. 


Webinars continue to be a major content consumption practice for many B2B industry folk, so why not make it work for your video content strategy? Webinars are a great way to generate leads and further solidify your position as an industry leader and expert. Hosting relevant industry related topics and then having a distribution plan in place following the webinar can help you grow your audience. 


Have you added a new feature to your product? Do a demo video! Demos are a great way to keep existing customers engaged while also giving you an opportunity to bring in new customers. Show the ins and outs of your product, while also adding an enticing call to action for the customer to learn more. 

Customer Testimonials

Let your customers help your business grow. Customer testimonials are a great way to show potential customers how you helped them solve a problem, and convince them to dive deeper into the sales funnel. When potential customers see customers that are like them, it helps them convert, so tell that story. 

Customer On Boarding 

Onboarding is instrumental to customer success, so why not use video to ensure customer satisfaction is carried through the on boarding process? Providing short, step by step videos can give customers the support they need and increase retention. 

Screen Recorded Videos 

Hosting a guest lecture? Or learning a new tool? Why not do a screen recorded video? Screen recorded videos are some of the easiest videos to create, and you can rely on existing content to create these videos. With platforms like Loom and Vimeo you can create screen share videos with ease. Screen recorded videos are also great for on-boarding, presentations and welcoming new clients. 


Tutorials are one of the highest view B2B style videos, so why not take advantage and walk your ideal customers through your product or service. Through a video tutorial, you can share specific features and solutions, as well as tips and tricks for using the product in a way that works best for them. Tutorial videos are a great way to build your email list, and also reinforce your solution. We recently had a client create customer specific videos for their product to show how their solution works specifically for the client, addressing their needs while also reinforcing their expertise and trust, further solidifying the B2B relationship.

Repurposed Videos 

Don’t let the content you have already created go unnoticed. At VA Partners, we are big proponents of repurposing existing content. Not only does this save you time and money, it also helps you re-iterate your expertise and use high engaging content in another format. Here are some examples: 

Turn blog posts into education videos. 

Take the questions asked during a webinar and turn them into new content, solving a particular problem for a potential client. 

Turn your case studies into customer success stories on video 

Did you attend an event recently? Do a video recap. 

You can also take your existing video content, and repurpose it into written form. Perhaps you create a step by step written blog post, accompanied by a video tutorial. 

Remember, with any video content you need to have a strong strategy behind it, familiarize yourself with these b2b video best practices.

If you are looking for additional marketing support for your business in 2023, connect with us.

8 B2B Video Content Ideas