The benefits of social media marketing are immense. As marketing evolves, there are constantly new platforms and strategies that are self-proclaimed to be the next genius marketing tool. Social media marketing is important because it offers companies a way to connect “one-on-one” with its target audience and nurture that audience into customers.

By giving your business a social media presence, you not only generate more business, but also establish personal relationships to serve your customers better. No matter the size of your business, most companies are skeptical about the marketing strategies they invest in.

Social media is an integral part of marketing in 2020. It is growing to be one of the most important aspects of digital marketing, with benefits that help reach millions of customers worldwide. Consider now that there are over 3 billion users on social media networks around the globe. That’s why 97% of marketers are using social media & why 78% of sales people are using social media to outsell their peers. If your business is not employing this, you are excluding an incredible marketing opportunity to generate inbound leads.

This post will highlight 4 key important benefits of social media marketing that can significantly impact your business.

Brand Awareness

With almost half the world population online, there is no better place to find a new and targeted audience for your business. Social media is one of the digital marketing platforms that can be used to increase your business visibility. It is free to create a business profile on all key social networks, there is nothing to lose.

As a business, define what you want to get out of using to social media and build your strategy around those goals.

Examples of questions to think about when setting your goals:

• Are you attempting to get new potential customers to discover your business/service?
• Are you targeting more customers to physically go to your establishment?

By defining your specific strategy, you can determine what social media platform works best and fits your business to achieve that goal.

Tips on how you can increase your brand awareness.

• Learn about your audience: You can find out more about your target audience by searching relevant conversations about your product or industry. By doing this, you can determine what platform or combination of platforms work best for your product or industry.

• Catch eyes: When you determine where your audience is, it is time to grab attention. Create content that is eye catching by using images and videos. They don’t only increase engagement but social shares.

• Audience Engagement: Social media is all about building relationships. One-way interactions on social platforms will only harness so much attention. As a company, you should talk and then listen to your community. This creates a sense of community and increases engagement.

• Brand Authority: When building your business, brand loyalty and customer satisfaction play a major role. By creating and posting original content as well as engaging with the community, it helps to further build your brand authority and credibility in the industry/space.

Increase Traffic

One significant benefit of social media is that it helps drive targeted traffic to your website. It is traffic that actually converts because of how relevant it is to your target market. By sharing your content on your social media, you are tapping into an audience that may not be in your inner circle of clients or familiar with your product or brand.

By putting in effort to social media production, you create a whole new opportunity to attract targeted traffic. Each piece of content on social media creates a new door for new users enter and, in that process, helps you attract and convert leads.

Improve Conversion Rates

Another key importance of social media is attracting and acquiring targeted leads to your business. Converting these leads to sales is also an important benefit.

The key to ensure good conversions through social media is by creating a strong online community. Assurance within the community about your company, service or product impacts your social proof. Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. In simpler words, people do what others do. The reason why social proof works is because it gives a sense of assurance to your prospects and lets them know about the benefits of your product, without any selling. Social media is brimming with activity that can be used for social proof. If someone commented on your Facebook post praising your company, use it. When someone tweets you about how your product changed their life, use it. When someone posts a happy Instagram picture of them enjoying your service, use it.

Build SEO

Anyone in the digital marketing space knows that there is a connection between social media and SEO. Social media is becoming a strong factor when calculating ranking. Sharing content on social is a signal to search engines that accentuate brand/company validity and integrity.

In conclusion, there is no fighting the fact that social media marketing has many advantages for new and established brands. By being present on the right social media platform and having the right marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, higher customer satisfaction and much more. Being on the social media “bandwagon” is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. The importance of social media in business is now more prominent than ever.

We work with our clients on social media marketing ideas and strategies to keep their online presence active and assist in lead generation and boosting traffic. Feel free to sign up for our newsletter or follow us on Twitter for updates and information.