Book Review: “Selling to VITO”
I recently finished reading the book “Selling to VITO”, the Very Important Top Officer by Anthony Parinello. This book although written 10 years ago is
Steve Gruber
June 28, 2009
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I recently finished reading the book “Selling to VITO”, the Very Important Top Officer by Anthony Parinello. This book although written 10 years ago is
Over the last few weeks I have been reading the 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report and wanted to provide some feedback on
This past week I was lucky enough to belong to and attend two different sales leadership networking groups. In both sessions there was some spirited
Throughout my career in sales, I have learned time and again that in order to successfully sell a solution, you need to identify customer pain
I have come across a few companies recently that are starting to create a sales channel, but knowing how to create a successful sales channel