How To Define Your Target Market
One of the first steps in marketing should always be to define your target market is. When we first meet with a prospective company we
Mark Elliott
July 13, 2009
One of the first steps in marketing should always be to define your target market is. When we first meet with a prospective company we
I recently finished reading the book “Selling to VITO”, the Very Important Top Officer by Anthony Parinello. This book although written 10 years ago is
Over the last few weeks I have been reading the 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report and wanted to provide some feedback on
This past week I was lucky enough to belong to and attend two different sales leadership networking groups. In both sessions there was some spirited
Throughout my career in sales, I have learned time and again that in order to successfully sell a solution, you need to identify customer pain