Sales Strategy
Adjustment to Buyer Persona
Your buyer persona is an important part of your inbound sales strategy and aligning your product or service to meet the goals of your target
Brian Osei
November 7, 2022
Your buyer persona is an important part of your inbound sales strategy and aligning your product or service to meet the goals of your target
Account based sales is focusing on a focused number of target organizations. I wrote a few years ago that account based sales was a new
For a startup doing B2B sales, identifying the right company and then person to target in that company to sell to is difficult, but there
Over the years, one thing that has never changed and I imagine never will for startups undertaking B2B sales is quantifying your sales messaging and
One of the most important lessons you learn in business development is the fact that you must be prepared to be a learner for life,