Content Marketing is a strategy that involves the creation and distribution of interesting and relevant content for the purpose of eventually closing a sale. You
Marketing automation software is a lot like being Spiderman: with great power comes great responsibility. It can help you free up countless hours from your
I have worked for almost 25 years in sales and marketing for B2B focused businesses. Over that time, I have seen sales and marketing alignment
Startups usually work with very limited funding so spending on marketing becomes a low priority. But without marketing, how will potential customers know about your
One firm belief we have here at VA Partners is that, as marketers, we should always be looking to grow our skills. That’s why we