Marketing Tactics Blog

Email Triggers
Marketing Tactics
Mark Elliott

Sales Triggers in Email Marketing

Email marketing is an effective way to engage with your audience and stay top-of-mind. Sending out newsletters and event follow-ups are a simple way to

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Keyword Planning for SEO
Marketing Strategy
Mark Elliott

Keyword Planning for SEO

Keyword planning for SEO is an effective ROI-focused strategy to boost your website traffic. It allows you to tackle your site’s SEO in a systematic

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B2B Web Marketing Trends
Marketing Strategy
Janina Bernardo

New B2B Web Marketing Trends

Digital-based marketing changes just as rapidly as the marketplace itself. Trends come and go, tools are developed and then rendered obsolete. If you’re creating or

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B2B Video for Inbound Marketing
Marketing Tactics
Mark Elliott

Video to Support Your B2B Startup

Videos are becoming more and more essential in a company’s marketing strategy. Typical marketing channels, like social media, are being saturated with content and static

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