Startups Selling to Government: Big Opportunity and Big Challenges
Selling to government and government organizations is always and forever will be alluring. One normally thinks of big (or bigger budgets anyway), long-term client potential,
Selling to government and government organizations is always and forever will be alluring. One normally thinks of big (or bigger budgets anyway), long-term client potential,
One of the ways to strengthen a value proposition is to use quantifiable business benefits. The reason to do this is that it helps customers
One question often asked by many C-level executives and those in the corporate world is, “How do I know Social Media is working for my
The question of how to get to your market from a sales perspective, direct or channel sales, often comes up; for most start-ups there is
I had a conversation with a startup sales rep recently about his company’s go-to market strategy. He was discussing how they were focusing on a
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