Networking events are rich grounds for prospecting and business development, allowing professionals to forge connections that could lead to valuable future collaborations, but following up with prospects is crucial to seeing success. However, the real value of attending these events is often realized in the follow-up process. Personalized follow-up messages after events can boost response rates. I have compiled a list of effective post-event follow-ups that have helped me to build on the connections. I have also included key actions to take immediately after an event and the steps a Business Development Representative (BDR) should consider.
Immediate Post-Event Actions
Once the event concludes, it’s crucial to capitalize on the networking momentum while it’s still fresh. The following actions can help strengthen the initial connection:
- Keep the window to connect small
I personally have seen more success from following up right away than later. I recommend connecting through LinkedIn within 24 hours. If by any reason I am unable to do this, I prefer to connect with a personalised email. - Stay active on social media
Staying connected on platforms like LinkedIn helps keep your profile top of mind. Engage with your new connections by liking or commenting on their posts. This helps to stay connected.
Follow-Up Strategies for Business Development Representatives (BDRs)
For a BDR, following up post-event is a critical step for lead nurturing and conversion. As BDRs work to qualify leads and transition prospects down the sales funnel, these strategic steps can make a substantial impact:
- Adding Leads to CRM
Use a CRM to register your contacts and add tasks to follow up with them. This allows for targeted follow-ups, leading to keeping a track of communication between the contact and you. Leads can be prioritized based on factors such as job title, company size, or expressed interest during the event. - Craft Personalized Messages
I take notes on my phone when I am attending events. I write up any information that I might need later to personalise a message. Also, any interaction that stands out between you and the prospect can be a connecting point. I remember a conversation between a prospect and me started with how to find the QR code to profiles on LinkedIn. Instead of generic email, I sent an email thanking him to help me with finding the profile QR code. This helps them remember you more specifically. - Nurture Leads with Valuable Content
Share content that will help them to connect better for you. We have a lot of content on our website that we share on our newsletters (you can subscribe here!) every month. So, when I connect with someone at an event and some conversation stands out regarding sales tips, CRMs, or more, I like to share those links or tips with people over an email. - Schedule Follow-Up Meetings
Transition the conversation by setting up an initial call to discuss how your product or service can meet their needs. While some prospects may not be ready to engage immediately, a soft call-to-action (CTA) like “Let’s connect next month to explore how we can work together” can keep the conversation open without pressure. I also encourage keeping in touch over social media, as I mentioned in the above section. - Track and Measure Engagement
Metrics like email open rates, link clicks, and follow-up responses provide insight into which leads are showing genuine interest. CRM systems often offer analytics dashboards, making it easy to monitor lead activity and adjust follow-up strategies accordingly. I do this when I know my conversation with the prospect was going in a good direction. This especially helps to act proactively when someone’s genuinely interested in our product/service.
Conclusion
Networking only begins after the event, it doesn’t end with it. Whether reconnecting immediately, organizing contacts, or offering insights and resources, these steps set the foundation for effective following up with prospects. By strategically managing outreach efforts and leveraging data insights, we can turn initial event connections into meaningful, long-lasting business relationships. And isn’t that the goal of it anyway? If you’re looking to grow your business, connect with me here!