When it comes to marketing, there is no end to learning and improving your skills as marketing is constantly evolving. Reading blogs to keep up-to-date with the latest marketing trends works, but are you aware that there are a number of free online marketing courses that can aid you in continuing to improve your skills?
Here are some free online marketing courses that you should consider:
HubSpot
HubSpot is the go-to for inbound marketing and sales software. It acts as a CRM, newsletter builder, blog writing platform etc.
Inbound Certification
The Inbound Certification course is free when you create your own HubSpot account (no payment necessary). To complete the course, you are instructed to watch a number of videos which educate you on how to improve your inbound strategy. At the end, you are required to answer 60 questions, testing you on what you have learned. A minimum score of 75% is required to pass.
Sign up for HubSpot’s Inbound Certification
HootSuite
If you’re not using a social media management tool, you should be! HootSuite is our tool of choice because it keeps us organized and makes scheduling social media so much easier.
HootSuite Podium
The Fundamentals of Social Media Marketing teaches you how to properly set-up your social media channels, how to post and what to post. When you complete the course you will understand how to appeal to your target audience. The course content is free, however if you wish to take the certification exam a fee of $199 USD is required.
Sign up for Fundamentals of Social Media Marketing
Moz
Moz is a great tool for gaging how well your website is performing online. It allows you to see your keyword ranking, which of your webpages need to be optimized and how to repair your crawl diagnostics. Moz is a paid service however, Moz Academy is free with your subscription.
Moz Academy
Moz Academy is the go-to place to learn about content marketing, SEO, link building and social media. There are countless videos available to users to brush up on their marketing skills and there is no final exam.
Start learning with Moz Academy
HubSpot, HootSuite & Moz are all tools that we use for VA Partners and our clients. We highly recommend checking each of them out as they could benefit your business.
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