Companies that share relevant and quality content with their followers stay top-of-mind and establish trust with potential buyers. In fact, according to a Nielsen Twitter Survey, 34% of people follow brands because they share interesting content.

To ensure brands they have a consistent and constant stream of news to share, they can use a combination of creating company content as well as curating third party articles.

Knowing where to look for your company content is relatively straightforward, but how can brands filter through large volumes of information on the internet to find content from other sources that is interesting, high-quality and relevant to their followers?

Aside from common methods, such as simply searching on Google or using Twitter lists, here are other free resources to help you find new, reputable and share-worthy content.

1. Topsy

Topsy is a search tool for Twitter that lets you filter search results by time, links, photos or videos. Unlike Twitter advance search https://twitter.com/search-advanced, you don’t have to go back and forth between screens to modify the phrases you’re searching for. For even more tools to find relevant tweets, see our 6 Free Tools to Help You Find the Right Twitter Conversations blog post.

2. Alltop

Created by Guy Kawasaki, a former chief evangelist at Apple, Alltop is a collection of reputable news websites and blogs for a huge range of different topics. If you’re new to a particular industry or field, Alltop is perfect for quickly discovering the most high-quality and authoritative blogs on that topic.

3. Google Alerts

Google Alerts allows you to track specific keywords and have the results delivered right to your inbox. You can specify the frequency (once a day, once a week, as-it-happens), the number of results (best results, all results) and the email address the alert should be delivered to. Since the top stories are sent right to your inbox, Google Alerts is an efficient and effortless way to stay on top of relevant news in an industry.

4. Slideshare

SlideShare is the world’s largest community for sharing presentations, with over 10 million presentations and 50 million visitors a month. Since the majority of social media shares are generally articles, sharing slides injects variety into your updates. To find presentations on specific topics, use the Search bar or the Explore drop down menu.

For practical tips on B2B sales and marketing, see VA Partner’s Slideshare presentations.

5. Flipboard

Flipboard is a magazine-style content aggregation app that lets you track top stories from social networks (including specific social accounts), publications and blogs. To start discovering content, you can select topics you’re interested in, save searches on specific topics and even browse “magazines” other users have shared.

What other tools or apps do you use to discover new and interesting content? Share your suggestions in the comments below.