Your website is on your biggest marketing assets. Doing a regular audit of your website ensures your site is performing at its full potential and helps you identify things that may be slowing it down or causing errors. This is important because if your visitors and potential customers are having a good experience, they are less likely to leave your site and more likely to return in the future.

Here are 3 tools to help check your website speed, mobile-friendliness and to find broken links that could be causing errors.

1. Testing Your Website Speed

Today, 47% of people expect pages to load within 2 seconds and 40% of visitors leave if the page takes more than 3 seconds to load. Pingdom is a free tool that checks how fast your site loads. It also gives you a full list of files that gets loaded on the website page you’re checking and each file’s size. If you have a lot of images on your site, making them smaller in file size is one easy way to help your site load faster.

2. Mobile-Friendliness

Web traffic is increasingly coming from mobile devices such as smartphones and tablets. In fact, mobile has become so important that in April 2015 Google started using mobile-friendliness as a ranking factor for search results on mobile devices.

If you don’t know if your site is mobile-friendly, use Google’s Mobile-Friendly Tool to find out. If your site is not mobile-friendly, Google will suggest tools and next steps to remedy the issue.

3. Fixing Broken Links

When you’re reading online, one of the worst experiences is when you click a link and you get an error or a broken page. You want to sensure this doesn’t happy for people on your website. But, how do you identify broken links?

brokenlinkcheck.com will do a scan of your site to tell you which links are broken and what pages they are on so that you can fix it right away.

If you have more questions or have suggestions for topics on future videos, contact us at [email protected].