So you’ve created your inbound marketing machine, but now it’s time to keep it moving. People too often start slacking on their content marketing because they get too busy or feel overwhelmed. Content marketing doesn’t have to be difficult – it’s about creating a schedule and sticking to it.
Here are our suggestions for how to keep your content marketing machine moving.
Blogging
Usually, people don’t have a problem starting to blog. It’s continuing to blog on a regular basis that slows people down. The power of blogging to support SEO is strongly underrated. By blogging on a regular basis you are greatly improving your chances of being found on Google and getting noticed by prospects.
We suggest sharing the responsibility amongst all team members. Create a schedule and plan blog topics a couple of weeks in advance. This will allow you to focus on other important tasks and not scramble to think of a topic. Write about new tools you are using, successes or failures or how you overcame something. Educate your audience, showcase your talents and give them a reason to reach out to you.
Social Media
Regularly posting to social media can also help with SEO. Remember, it’s not necessary to have a presence on all social media platforms, just the ones that your target audience uses. Set aside an hour every week to schedule posts for the following week. This is a great tactic for staying on top of conversations, seeing what your competitors are doing and saving you time.
Newsletter
Your newsletter, whether you send out bi-weekly, monthly or quarterly, should be just as much a part of your schedule as checking your email. Don’t get lazy and put it off. Your newsletter is a great resource for staying top-of-mind with your subscribers. Choose someone on your team to manage the newsletter and the other team members can be involved with proofreading.
Website Updates
Your website is never truly complete – there are always ways to improve it. Regularly check for broken links on your website that could be hurting your SEO. Update blogs that contain outdated information, keep track of keywords you want to rank better for and incorporate those words within the content on your website. Keep up-to-date on the latest website plugins that could assist with inbound lead generation.
Looking for help with your content marketing strategy? Contact us – we are happy to discuss your goals and how we can help you accomplish them. Follow us on Twitter and Facebook for the latest sales and marketing news.
