Sales Strategies for 2025

Ask the Experts: Sales Strategies for 2025 

The sales landscape in 2025 is poised for a dramatic shift, and once again we have asked a handful of sales experts what strategies they think sales teams should be putting more effort into this year to keep up with evolving sales trends.

We asked our trusted sales experts “What sales tactics or strategies do you think sales teams should put more effort into for 2025?” and here is what they had to say. 

Tim Davison- Togetherall

Depending on your industry and who you ask, B2B buyers may be as far as 75% along in their decision-making process by the time they engage with a salesperson. With this in mind, I continue to be a big proponent of ensuring you have a steady stream of credible, curated content that can easily be found, via social media and SEO, and consumed by your target audience – award nominations, blogs, case studies, release announcements, testimonials, webinars, white papers, etc. Many can be repurposed in different formats to further expand your content library. There needs to be enough of the right content, with the right messages to engage buyers and support their decision-making process throughout each stage of their journey. Some may argue this is more of a marketing tactic. However, it is critical for your sales team to have a steady flow of valid business reasons to stay connected with buyers, which is what makes this so important for selling.

Steve Gruber- VA Partners

For 2025 I think from a tactic perspective it will be important to put more effort into increasing the speed of researching and qualifiying accounts to drive more outbounds. I also think increasing the number of outbound attempts for account based sale opportunties will be important to help book more meetings and close more business. We have seen this past year that a cadence of 3 to 4 follow ups has not been sufficient in generating meetings for a number of clients and that doubling that in some cases has driven better results.

Shelia Fung- Uvaro

Engagement automations are out: Intelligence automations are in. I’m over-simplifying with the tagline. At the very least we need to acknowledge that deliverability is all over the place and mass, spam emails are (still) not working. Instead of wasting resources on powerful (expensive!) engagement platforms that can no longer promise your outreach will even get there, focus on figuring out how to do GOOD research. Write scalpel-like messaging crafted for and sent to the right people. Once you have that down, then think about which parts of your process can be supercharged with any of the many tools we’re being flooded with.

Mark Elliott- VA Partners

Sometimes things that are old are new again.  We keep seeing that cold calls still work and we plan to put more focus on this again this year. About 60% of our discovery call meetings come from cold calls. We plan to work with the team to get better and increase the cold success rate. This means more role play practice and reinforcing best practices.

Carlos Hernandez – Enski

I consider 2025 to be a transition year. We have political changes in US, Canada and other countries, economies are stabilizing, and AI is continuing to evolve. Additionally, decision makers are bombarded with information and sales exec approaches.

Therefore, sales teams need to base their strategy in high relevance and hyper-personalization, if they already follow value-based selling, social selling, and challenger sales principles. In order to reach high relevance and hyper personalization at scale sales leaders need to provide a solid sales enablement ecosystem based on:.

  • Data driven hyper-personalization targeted to the pain points of those decision maker will make the outbound effort much more efficient.
  • Strong value proposition targeted to relevant pain points for specific customers will increase the sales traction and the sense or urgency increasing success rates and reducing sales cycles.
  • Social selling platforms like LinkedIn, X, etc. continue to evolve into relationship building based on value generation rather than the “connect and pitch” that was previously used with underwhelming results.


In conclusion, 2025 promises to be a transformative year for sales, driven by innovative technologies, shifting buyer behaviors, and evolving market dynamics, and thanks to these expert insights you and your team can get ahead. Looking for additional sales support? Connect with us

Ask the Experts: Sales Strategies for 2025