Having an elevator pitch is essential to any person or business that is interested in letting others know more about them. So we’ve come up with 4 tips for a good elevator pitch that will allow people to remember you and your company for longer than an elevator ride.
It is the summary of summaries and can be used to quickly educate a prospect, partner, friend or family member on who you are, what you do, why you are in business and your goals.
While doing some research on this topic, I came across a great tool that can be used by any entrepreneur to help build their elevator pitch and wanted to share it with you. The tool, called the “HBS Elevator Pitch Builder” was designed at Harvard Business School and provides an entrepreneur with an easy to use mechanism to craft a solid elevator pitch.
I have outlined the 4 key points below for you and remember, you are looking to keep it simple, concise, impactful and memorable.
1. Describe You or Your Business
This is the who you are component? The best bet here is to keep it short and sweet.
Using VA Partners as an example, “Hi, my name is Steve Gruber. I am co-founder of Venture Accelerator Partners and am passionate about helping Canadian companies grow their business.”
2. Outline “What” You do at a High-Level
You can use your tag line or mantra.
“We drive revenue for growing technology organizations. Our services include sales leadership and business development offered on a part-time or full-time equivalent basis.”
3. Provide a List of Your Benefits
This is the “why” should someone utilize your services.
“We have:
4. List Your Immediate Goals
What you want to achieve out of this meeting or presentation. Be specific, outline a timeframe and be realistic. You can always follow the SMART Methodology – Specific, Measurable, Attainable, Realistic, Timely.
“I would like to understand if there is a fit between our organizations. How does your schedule look next Tuesday for a face to face meeting to investigate further?”
Have anymore ideas? Let us know in the comments.
Looking for more helpful startup tips?
Startup Tips: A Good Sales Presentation
Startup Tips: Why You Need A Board Of Advisors
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