In the age of digital marketing, social selling, and AI-powered outreach, the power of cold calling in B2B sales can be a winner for you and your team. Cold calling remains one of the most direct, personal, and effective ways to connect with potential customers—when done right.
In this video blog, we explore the enduring power of cold calling in B2B sales and why it should still be part of your outreach strategy. While it may not be every sales rep’s favorite activity, cold calling offers a unique opportunity to start real-time conversations, uncover needs quickly, and set the tone for meaningful relationships.
What sets successful cold callers apart isn’t just persistence—it’s preparation, messaging, and mindset. From crafting a strong opening line to handling objections with confidence, we’ll walk you through key techniques that can transform your cold calling results.
VA Partners Co-Founder Mark Elliott shares how his team uses cold calling to generate high-quality leads for clients across industries. He also discusses how to integrate cold calling with your broader sales efforts, including email, LinkedIn, and content marketing, to create a multi-touch prospecting approach.
In this video, you’ll learn:
- How to warm up a cold call through smart research
- Tips for grabbing attention in the first 10 seconds
- Strategies for managing gatekeepers and objections
- Ways to track and improve your cold calling performance
If you’ve been avoiding cold calling—or just want to get better at it—this video is for you. Watch now to learn how to use cold calling as a powerful tool to open doors, start conversations, and fuel your B2B sales funnel.
