- Posted by Janina Bernardo
- On December 24, 2019
- 0 Comments
Wouldn’t it be great if there was a silver bullet that would make you more successful in your sales efforts? The truth is, there is no single strategy or tactic that could guarantee sales success.
Achieving success in sales takes a combination of hard work, knowledge, sales skills and the right tools.
Throughout the year, we shared with you tried and tested sales tips that can help you reach your sales targets and business goals. We look back at the top sales blogs that our readers found most useful:
A sales cadence is the series of activities that contribute to closing a sale. This process is structured and systematic in nature to ensure that you are engaging with prospects in a consistent manner. Most experts agree that it takes several “touches” (at least 10 – 15) before you can close a deal. This may include emails, calls, voicemails, and social media interactions.
A CRM system is essential to keep tract of your communications with a potential customer. It will help you track contact and company information and interactions you had with them. If used correctly, CRM can to boost the performance of your sales team.
A startup sales strategy is essential for any B2B business to survive and grow. Without a plan, it will be difficult to reach your goals and objectives. It serves as a guide in hitting your sales goals for the year. The plan includes your buyer personas, pricing methodology, target revenue and sales activities that will have the most impact on your business. As a leader, the right sales strategy helps you focus on the big picture, identify major opportunities and avoid being caught up on the minutiae of daily sales developments.
Your B2B sales process is the roadmap that helps you achieve better sales performance. It is directly tied to how effective your team will be in closing deals. This is why defining your key B2B sales processes is vital to optimizing your business success.
Essentially, a sales process is a set of repeatable actions that a sales professional takes to move the prospect along the customer journey from the early stages of awareness up to making the actual purchase. VA Partners brings our experience and framework to the B2B sales processes to help startups and small businesses organize and scale their sales efforts.
Channel sales is the distribution of a product or service to the market through a third party. Resellers, distributors, affiliates or value-added providers are the typical kinds of channel partners that can be leveraged to gain a wider reach for your business.
Because it can be difficult for early stage B2B startups to scale and leverage their sales team, getting the services of sales channel partners can be beneficial to grow the business as quickly as possible. This usually means giving a commission or providing some other value in return for qualified leads or closed sales. We look into some strategies to consider when planning a channel partner program.
Managing and growing a business is no easy feat. One of the keys to business success is increasing revenue and capturing a larger market share. To achieve this, you have two choices, either hire an in-house sales team or hire an outsourcing company. While hiring your own staff has many benefits, it can also mean a costly hiring process, paying employee benefits and taking the time to manage your employees. Outsourcing your sales activities is a goof option to consider for various reasons including reducing costs, improving focus, and accelerating growth through prospecting and lead generation activities.
Staring last June 2019, VA Partners led the training session of our Innovation Factory Sales Bootcamp. The Sales Bootcamp is comprised of 4 sessions covering sales planning, sales process, sales tools, and sales management. The workshop concluded with plenty of interesting conversations, lessons and feedback. We focused on high level goals like revenue and the activity targets that lead to more profit. The sales bootcamp is a great option for entrepreneurs to expand their sales education. Here are the highlights from our first Sales Bootcamp cohort.
Time and money are the two biggest limitations that can keep your business from growing. The good news is that there are plenty of free resources that you can find that will help you with your sales and marketing strategies. This blog will also provide a guide on how to develop B2B sales strategies on a tight budget.
Traditional sales strategies entail engaging with potential customers on a one-on-one basis which involves traveling far and wide to do a sales pitch. The advent of modern communications technologies have ushered in a new type of sales method called inside sales. Inside sales is increasingly being adopted by a growing number of companies. The main difference from conventional sales strategies is that most the sales activities are done remotely. Using available communications tools like phone, email, or social media, sales professionals to warm up the prospect early in the buying journey. It still has its limitations and often work best in tandem with an outside sales team who work to push potential customers further down the sales funnel. We examine effective inside sales strategies to improve help you close more sales.
Hiring sales people is difficult. Hiring your first B2B sales representative can be even harder. Getting the wrong sales staff on board isn’t just about losses paid in salaries but also include recruitment expenses, productivity losses, wasted time for training and opportunity costs. It is critical to define what your company expects for a sales rep. There are many different types and structures for a B2B sales rep including BDR, SDR, AE, and much more. Here are some tips to help you hire the best sales people for your business.
Sales automation consists of automating manual processes to better make use of your time. It is typically integrated with a CRM. Sales automation tools can initiate conversation, create new contacts, and schedule outgoing emails. This article examines sales automation as it relates to outbound email campaigns.
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