Social media has become an essential part of any B2B marketing strategy. Having digital presence on such platforms as Facebook, LinkedIn, Twitter and others is crucial since it helps promote your brand image and generate leads. Yet consistent posting can be time-consuming and overwhelming without the help of third-party tools. So today we’ll review some of the best social media management tools to try in 2019.
Features: Hootsuite is one of the most widely used social media management tools on the market – it has over 15 million users globally. This is not surprising given the variety of features it has: the platform allows you to curate, organize and schedule content, run social media ads, measure ROI, analyze performance and more. Here at VA Partners we use Hootsuite on a daily basis.
Price: Hootsuite has a free plan that allows you to add up to 3 social channels and schedule up to 30 posts. Alternatively, the advanced paid plans start at $29/month.
Features: Buffer is another great social media management platform that allows you to easily schedule content on various social medial channels, and track its performance. This platform has a clean, user-friendly design and intuitive tools. Overall it’s quite similar to Hootsuite, at least in terms of the main features, so when choosing between Hootsuite and Buffer, it really comes down to personal preferences.
Price: The platform offers a basic forever free plan, as well as advanced premium plans starting at $15/month.
Features: HubSpot is a powerful all-in-one inbound marketing platform. It has a wide variety of functions: from social media monitoring, promotion and engagement, to CRM and CMS features. Many marketers prefer to use HubSpot for social media management because it allows them to keep track of everything within the same platform.
Price: HubSpot offers some free marketing tools, however if you want to take full advantage of their social media management tools, you will need to purchase the Marketing Hub that starts at $800/month.
Features: Sprout Social is a one-stop destination for scheduling, managing and analyzing social media content. The platform also comes with useful CRM features, allowing you to have a complete profile of your customers and build better relationships with them. In addition, Sprout Social also allows you to create insightful reports that you can download and send to your clients or managers.
Price: Sprout Social has a free 30-day trial version. The full version starts at $99/month.
Features: CoSchedule is a great social media management tool widely known for its integrated calendar feature. The platform makes it easy for you to schedule and organize all your social media projects and blogs. You can also get additional features, such as email marketing tools and business analytics.
Price: CoSchedule offers a variety of plans starting at 0-$20/month.
Whatever business you’re running, it’s crucial to consistently share quality content across social media channels, in order to maintain your brand image, reach your clients and generate leads. But sharing content on a daily basis can become quite time-consuming. Instead, consider using a social media management tool that will help you save time and resources by scheduling and monitoring your social media posts for you.
Need help generating or managing your social media content? Contact us today!