Mark Elliott Blog

Business professional drawing a connected global network map on a clear glass board, representing international market expansion.
International Sales and Marketing
Mark Elliott

Your Next International Market

Where is your next international market? For many years, the first choice for Canadian companies was the United States. You had proximity, language, a similar

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VA Partners team fishing on Lake Ontario with King Slayer
Sales Tactics
Mark Elliott

Sales is Like Fishing

Earlier this summer, the VA Partners team had an event and that got me thinking that sales is like fishing. Yes, the team did in

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A close-up of a white computer keyboard featuring a prominent orange Enter key with a white shopping cart icon, illustrating the question: where do your clients buy?
Sales Strategy
Mark Elliott

Where Do Your Clients Buy?

Where do your clients buy? This was a big part of a conversation with an entrepreneur recently. She was trying to leverage a B2B channel

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Sales Tactics
Mark Elliott

B2B Research Tools

I help the team with our outbound research so thought I would write a blog about our go-to B2B research tools. Since we work with

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