Mark Elliott Blog

VA Partners team fishing on Lake Ontario with King Slayer
Sales Tactics
Mark Elliott

Sales is Like Fishing

Earlier this summer, the VA Partners team had an event and that got me thinking that sales is like fishing. Yes, the team did in

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A close-up of a white computer keyboard featuring a prominent orange Enter key with a white shopping cart icon, illustrating the question: where do your clients buy?
Sales Strategy
Mark Elliott

Where Do Your Clients Buy?

Where do your clients buy? This was a big part of a conversation with an entrepreneur recently. She was trying to leverage a B2B channel

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Sales Tactics
Mark Elliott

B2B Research Tools

I help the team with our outbound research so thought I would write a blog about our go-to B2B research tools. Since we work with

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Sales Strategy
Mark Elliott

Early Sales Efforts

I work with many founders and a popular topic is early sales efforts. Often these founders are operational or technical in nature. Sales can be

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