In B2B sales, success starts long before the first email is sent or the first call is made, it starts with efficient sales research. Not just any research, but smart, efficient, and focused research that uncovers the right prospects, insights, and opportunities. When done well, sales research helps you personalize your outreach, prioritize your leads, and shorten the path to closed deals.

In this video blog, we explore how to make your sales research process more efficient without sacrificing quality. Whether you’re a sales rep trying to hit your monthly targets or a sales leader looking to improve team productivity, effective research practices can give you a major edge. From leveraging AI tools and intent data to refining your Ideal Customer Profile (ICP), we break down the steps to find and connect with prospects that are most likely to convert.

Efficient sales research isn’t just about speed—it’s about precision. It’s about knowing what data matters, where to find it, and how to use it to start meaningful conversations. We’ll share tips on how to avoid common time-wasters, use LinkedIn and other platforms more strategically, and create research workflows that support your prospecting goals.

You’ll also hear from VA Partners Co-Founder Mark Elliott on how his team uses efficient research techniques to support clients across industries and consistently uncover high-quality leads.

If your sales team spends too much time researching and not enough time selling—or if your outreach feels generic and low-impact—this video is for you. Tune in to learn how to streamline your process and spend more time doing what really matters: building relationships and closing business.