- Posted by Guest Post
- On June 16, 2016
- 0 Comments
- Google Adwords
Udemy has been my go-to place for online courses. I’m currently taking a course called Ultimate Google Adwords Course 2016 – Stop SEO & Win With PPC. As much as I believe in the power of SEO, we have a couple of clients that can also benefit from PPC – especially when promoting specials. This is why I am putting some time aside to learn best practices for creating and maintaining Google Adwords campaigns.
Running your first Google Adwords campaign can seem a bit overwhelming, but it doesn’t need to. Here is the anatomy of a Google Adwords text ad to help simplify the process.
The headline is limited to 25 characters and is the most important aspect of the ad. It is the first thing that the viewer will seem and at times, could be the only aspect of the ad that they read. The headline could be the one factor that determines whether or not someone clicks through to view your landing page.
Description Line 1
Description line 1 is limited to 35 characters and should highlight how your product or service can benefit the viewer. This is also a way to weed out those who are not your target audience and discourage them from clicking on your ad and costing you money.
Description Line 2
The description line 2 is also limited to 35 characters and should highlight a specific feature of your product or service. Excite your target audience by highlighting a feature that could benefit their business.
The display URL is limited to 255 characters however, only 35 characters will be visible. It is possible for the display URL to be different from the destination URL. It is recommended to have the display URL set to the homepage of the website you are directing people to.
Make it easy for people to call you via mobile by adding a call extension. This will make your phone number clickable and allow people to phone you instantaneously.
If you choose to add extensions to your ad, sitelink extensions are the best option. It is a good use of real estate and Google will rank your ad higher making it more likely for people to find you. Sitelinks will direct people to other pages of your website that could benefit their need.
Google Adwords Do’s and Do Not’s
Follow these do’s and do not’s to ensure that your ad is approved by Google.
Link your ad to the most relevant landing page. This can be a page on your website, or a page created specifically for your offer or promotion.
Do not use an excessive amount of capitals within your ad especially inter-capitalization. Google wants all ads to adhere to certain guidelines and this will not be approved.
Do not add a telephone number within your ad unless it is a call extension.
Do not use a ‘!’ in the ad headline. You are allowed to use the ‘!’ in description lines 1 or 2, but only once. Do not use punctuation excessively.
If you are looking to improve your online identity and get noticed by prospects, check out our white paper, Introduction to Website Best Practices.