Book Review: “Selling to VITO”
I recently finished reading the book “Selling to VITO”, the Very Important Top Officer by Anthony Parinello. This book although written 10 years ago is
Steve Gruber
June 28, 2009
I recently finished reading the book “Selling to VITO”, the Very Important Top Officer by Anthony Parinello. This book although written 10 years ago is
Over the last few weeks I have been reading the 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report and wanted to provide some feedback on
Throughout my career in sales, I have learned time and again that in order to successfully sell a solution, you need to identify customer pain
Even the best products or solutions still need some sales assistance. We’ll explain how to be good in sales …especially in tough economic times.