Our Co-Founder Steve Gruber shares his insights into how exploring alternative buyer personas in B2B selling can change your selling strategy, for the better.
Sales is tough, however highly targeted account based sales is tougher. It is not scientifically hard in the sense that you need a special degree
In today’s fast-paced business world, every company needs to identify and target its ideal buyer persona if it wants to succeed. Buyer personas are representations
The real hard work is done, cold calling is behind you and now you have to prepare a great B2b presentation and online sales demo.
Preparing b2b sales quotes? That is great news! That means you have already found a lead, qualified it, met, presented, reviewed and understood their needs,