Email newsletters are an effective way to collect leads, nurture prospective clients and stay engaged with existing customers.
Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average).
Understanding a new channel of communication initially takes time and resources, but companies that learn to implement effective email marketing strategies are seeing worth while returns – in one study from Exact Target, it was found that for every $1 spent, $44.25 was the average return on email marketing investment.
Here’s a collection of 35 free online resources to help you get started with setting up, creating and getting leads from a company email newsletter.
Why You Need an Email Newsletter
- Why Email Marketing
- 10 Examples of Brilliant Email Marketing (and Why They’re So Great)
- 7 Reasons Why Email Marketing is Smart for Small Businesses
- Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business
Getting Started With Email Newsletters
- Getting Started with Email Marketing
- How to Create an Email Marketing Plan
- A Beginner’s Guide to Successful Email Marketing
- 10 Infographics on Email Marketing Best Practices
Email Newsletter Providers
How to Craft Newsletters
- How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
- Best Practices for Email Subject Lines
- 7 Types of Emails to Send Customers to Keep Them Coming Back
- Using Content Marketing Strategies in B2B Emails
- 15 Email Newsletter UX Tips for Creating an Awesome Campaign
How to Get Signs Ups
- 85 Ways to Build Your Email List: A Sumo-Sized Guide
- 5 Email Marketing Tools to Rapidly Grow Your Email Subscribers
- How to Grow Your Email List to 5 Digits and Beyond
- 5 Ways to Grow Your Email List With Social Media
- 10 Of The Best List Building Plugins For WordPress In 2016
Getting the Most Out of Email Newsletters
- 10 Effective Email Marketing Techniques Backed by Data
- 10 Design Principles That Will Increase Your Email Newsletter Conversions
- 19 Eye-Opening Statistics About Sales Email Subject Lines That Affect Open Rates [Slideshare]
- 3 Strategies for Maximizing Email Deliverability
- 7 Simple Ways To Improve Your Email Open Rates
Using Email for Sales/Leads
- How to Create Email Drip Campaigns to Nurture Leads
- 5 Data-Driven Ways to Write An Email That Will Convert
- 7 Overlooked but Critically Important Details of Profitable Email Marketing
- The 5 Emails You Need To Nurture Your Leads
More Email Marketing Resources
- How to Integrate Email Marketing With Your Social Media Efforts
- The State Of Email Marketing By Industry
- Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking
- The Ultimate Email Checklist: 24 Things to Check Before You Send
- 7 Statistics That Prove Email Marketing Isn’t Dead
What other email marketing articles or resources would you add to this list?
To learn more about how email marketing and social media can help your B2B company grow revenues, contact us at info@vapartners.ca.
