The team at VA Partners is continually striving to become a great resource for our clients, startups and other growing organizations. As we develop and learn about new best practices, trends and tools in the sales and marketing world, we’ve accumulated some valuable knowledge. We are happy to share our experiences in our blog posts.
Here’s a round-up of the 10 most popular B2B inbound lead generation blogs from 2015:
- 10 Must-Have WordPress Plugins for 2015 (Free)
As of January 2015, WordPress powers over 60 million websites, and out of the sites that use a content management system, WordPress is used 60.7% of the time. Since WordPress is so widely used, there are a large number of free plugins available that let you enhance, secure and modify your site. If you’ve just installed your first WordPress site, here are a list of 10 free must-have WordPress plugins we highly recommend.
- 14 Free, Must-Have Marketing Tools for Startups
From creating a website, managing social media, email marketing and tracking potential customers, here is a list of 12 free but effective marketing tools to help you get started with growing your business.
- The Experts: Digital Marketing Trends for 2016
VA Partners recently reached out to local leaders and clients in the sales and digital marketing space. We asked them to provide insight about a specific topic about the startup and small business community. In the first post of this series, our experts weigh in on the biggest digital marketing trends for 2016.
- What is Inbound Lead Generation?
Inbound lead generation is a strategy that all businesses should be using to their benefit. It is an easy and effective way to generate business through content marketing. Inbound lead generation is a continuous process. Here are some ways your business can create, or improve their inbound lead generation strategy.
- How to Send Your First Email Newsletter in 5 Steps
With so many modern channels for marketing, such as social media, content marketing and online advertising, are email newsletters still relevant? According to the Direct Marketing Association, email has the highest ROI at 40x compared SEO, ads and other activities. If you haven’t incorporated email marketing into your inbound marketing activities, this blog post will help you get started.
- How to Write a Blog Post [Infographic]
Writing a blog post is really not as difficult or as time consuming as it seems. At VA Partners, we have created a detailed content calendar that outlines our blogging schedule a month in advance. Here is our 5 step process on how to write a blog post.
- Introduction to Keyword Strategy for Startups
Over 90% of people use search engines for product research, which means that search engine optimization (SEO) is more important than ever for your business. This blog post will provide a 5-step introduction to finding the right keywords, creating relevant content and tracking your results for your startup
- How to Do a Keyword Audit to Improve SEO
When it comes to building a strong SEO strategy, one of the most important factors to consider is the use of effective keywords. The abundance of available data about keywords can sometimes be difficult to navigate. However, there is a way to organize all this information in order to draw out valuable conclusions that can eventually lead to actionable steps in improving SEO.
- Digital Marketing Goals and Metrics That Matter
When planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.
- Revisiting Your Content Strategy In 2015
Content Marketing has been a ubiquitous buzzword for marketers for quite some time now. While it is easy to throw it around in business meetings, many marketing teams still struggle with their content management strategy. It’s even more of a challenge for B2B companies. Here is a handy guide to help assess if your content marketing strategies are still addressing the needs of your company.
If you’re looking for a more in-depth read this holiday season, be sure to check out our free whitepaper, Introduction to Inbound Marketing!
