For every business, marketing is vital to achieve profitability and growth. There are many different strategies to choose from for lead generation, branding or actually driving sales conversions. However, small B2B companies often struggle with limited budgets. They need to squeeze as much value as possible for every dollar spent. Here are a few cost-effective marketing ideas to try:
Create a Blog
A B2B blog can offer huge benefits for your brand because it helps you connect with your target market and allows your site stay highly visible on search results. If you develop multiple pages of well-crafted B2B content, you increase your chances of ranking higher on Google and other search engines. Make sure that you have a Search Engine Optimization (SEO) plan in place so that you can be found by people using keywords that is related to your product or service.
Maintaining a blog not only attracts new leads to your site but it also helps you nurture a relationship with your regular readers. This lets you build authority and trust in your industry over time. When you offer sound advice, potential customers will be more receptive to your products and services when they are ready to convert. For those who are already customers, blogs can foster stronger brand loyalty. In fact, according to HubSpot, B2B companies that have blogs have a 67% lead generation advantage over those that do not.
Use Email Marketing
Although email marketing was much more effective in the past, it is still an affordable yet powerful marketing tool for businesses to reach potential clients. An email marketing campaign that is aimed at a highly targeted audience will have greater possibility for conversion. Using Linkedin to find out more about the needs and interest of your prospects allows you to develop messaging that is well-timed and relevant to them.
People respond well to personalized emails or segmented emails that target specific groups or subscribers. Readers like emails that provide new insight into their specific interests and relates how your product or service can address their needs.
Another effective method is through drip email campaigns where you pre-set your email deliveries to help move your readers through the sales funnel using targeted content at the right times and stages. This makes your reader feel that you have done your homework and really care about providing solutions to their business challenges.
Post videos on YouTube
The growth of YouTube has been steadily increasing in the past few years. With over 4 billion videos played on the platform daily, don’t miss the opportunity to be in the platform where your prospects are looking to information. And because YouTube is a Google company, creating videos will also have the added benefit of getting good visibility on search results.
It’s never been easier to post impactful videos on YouTube as long as you are clear about your marketing objectives right from the beginning. YouTube provides excellent tools for editing your work and uploading it seamlessly. You can spice up your videos with voice over, subtitles or visuals to communicate your message better.
If you are selling a complicated product or service, it helps to walk your audience through a product demo so you can explain to them how it works and what benefits it can provide. Watching customer testimonials with authentic clients helps you gain trust.
Not all marketing tools will work for your specific offering, but because there are now more cost effective tools to experiment on, it is a lot easier for small and medium enterprises to try different B2B marketing ideas to find out what sticks.
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