- Posted by Mark Elliott
- On April 23, 2019
- 0 Comments
When you interact with a business for the first time, how and where do you do it? The company’s website is usually the first true touch point of interaction. But in today’s competitive marketplace, simply having a digital presence is no longer enough. It is crucial for B2B companies to follow B2B website best practices in order to have a functional, optimized, interactive website that will help your business land more clients. In this article we’ll review B2B website best practices to try in 2019.
Clean Design & Easy Navigation
It is essential for a B2B website to have a clean, consistent and focused design that will make it easy for visitors to find the information they need. If you try to stuff too much into one page, it may become really confusing for the users. Unlike entertainment websites, where visitors might be more willing to spend time browsing different pages and looking for hidden information, B2B websites should be clearly organized and easy to navigate, since their users don’t have too much time to waste.
When talking about website best practices, Search Engine Optimization (SEO) remains crucial. Some of the essential practices include: unique title tags, meta descriptions, header tags, relevant keywords, image alt text etc. SEO is a massive topic that we’ve covered in more detail in some of our previous blogs that you can check out. Once you grasp the basics of SEO, we recommend installing and using various tools, such as Google Keyword Planner, Yoast and Moz Pro, to help identify and solve existing problems and make further improvements.
Quality content is SEO gold. There is no better way to boost your website’s search engine ranking than by creating valuable educational content. Consider writing blogs for your B2B website – it will do a lot for your online visibility and marketing, as long as you make sure your content is of high quality, it is well-written and is published consistently.
It’s essential to include clear, descriptive calls-to-action on your page, explaining what to do next in order to learn more or explore the services on your B2B website. Wherever they are placed, calls-to-action should be easy to notice on the page and they must be easy to understand. Try experimenting with different phrasing, fonts, colors, buttons and using A/B testing to compare visitor’s responses and increase click and conversion rates.
Mobile traffic accounts for over half of all internet traffic, and that number is only expected to grow in the coming years. That’s why it is extremely important to make sure your website looks and works well on mobile, tablet and desktop devices. Websites that aren’t optimized for the appropriate device or browser are potentially losing a huge share of visitors, since over 80% of users say they’ll stop engaging with websites that aren’t optimized for the device they are using. Furthermore, mobile optimization is crucial for SEO, since search engines denote websites that aren’t mobile-friendly in their ranking algorithm. Therefore, having responsive web design is not only useful, it is necessary.
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