Twitter is an essential marketing channel for B2B companies. With over 500 million tweets posted every day on Twitter, the platform provides an excellent opportunity for businesses to reach their target audience and increase brand awareness. But given such a large volume of information and updates posted daily, timeliness remains key on Twitter. That’s why we created this simple guide on the best time to tweet in 2019.
It is crucial to understand what time your followers are most active on Twitter, and schedule your tweets accordingly. This will improve the odds that your tweets will actually reach your audience.
We reviewed a couple of recent studies on twitter behaviour and came up with some general recommendations on the best time to tweet.
1. Tweet on Weekdays
According to SproutSocial and Hootsuite, the most consistent engagement on Twitter is observed on weekdays – Monday through Friday. More specifically, Tuesdays and Wednesdays are considered to be the best days to post on Twitter since they show higher CTRs compared to posts on other days of the week. Interestingly, weekends tend to be the worst days for posting on Twitter since the engagement rates drop significantly, and Saturday is considered to be the absolute worst day in terms of engagement rates.
Experiment with tweeting on various days of the week to see when your updates get more engagement in the form of replies, favourites or retweets. Consider using free social media account management tools to schedule your tweets, such as Hootsuite and Buffer.
2. Tweet Early in the Day
Studies show that the lifespan of a tweet is only 18 minutes. Therefore, timing is crucial on this platform. You have less than 20 minutes to make sure that your content reaches the right audience. And thats why it’s essential to know the best time to tweet.
According to Hootsuite, the best time for B2B companies to post on Twitter is somewhere between 9 a.m. and 4 p.m on weekdays, with emphasis on the 11 a.m. – 1 p.m. time window.
Experiment with posting your tweets at different times, like early in the morning or late the afternoon, in order to determine when your tweets get the most engagement.
3. Find You Business’ Best Time to Tweet
Since the demographics and behaviours vary between different target audiences, your businesses’ best time to tweet may differ from the recommendations provided in this article. That’s why it’s important to spend some time doing your own research and analyzing your followers’ engagement patterns. Luckily, there are several tools available to help you track the online activity of your followers in order to determine when you should tweet. Here are some examples.
Tweriod analyzes your followers’ online activity to determine how many of your followers are online during different days of the week and different times of the day. For example, based on an analysis for 1,000 of VA Partners’ followers, on weekdays, most followers are online later in the afternoon, peaking at around 5pm. On weekends, the online activity of VA Partners’ followers is the highest between 12 p.m. and 6 p.m.
Try using Tweriod to determine when your Twitter followers are online. Based on the results, experiment with scheduling your tweets during the days and times you have the most followers online.
How does your business decide what time to tweet? Are you tweeting whenever you have time or do you have a schedule? Are there other Twitter tools you use to analyze when the best time to tweet is?