Lead generation – it’s the lifeblood of any business, because if you aren’t doing anything to generate new business, well, it wouldn’t be long until
Content marketing. We know it works in a B2C environment; you’re communicating directly with your potential customers in a setting where they feel comfortable, it
If you’ve been under a rock for the last year and a half, you would’ve missed the recent influx of video content all over the
Video. We’ve all read the statistics on why you should be including it in your marketing strategy, but not many people talk about when in
Over the last couple months I have been teaching Marketing and Sales for Entrepreneurs at the University of Toronto School of Continuing Studies. Again, this