This past week I presented an Entrepreneurship 101 session on B2B Sales. There were about 300 entrepreneurs in attendance and another 200 on-line. This was my second presentation at MaRS, the first one centering on reviewing tips for Startup B2B Sales Strategies.
Some questions at the beginning of the presentation indicated that the audience was very interested in sales, but it was most definitely not a favourite part of their startup. Overall, it was a fantastic session and the crowd seemed to be engaged with many tweets during the session and great follow-up questions at the end.
The outline of the presentation was:
- Value Proposition
- Targets
- Sales Process Tools
- CRM
- Cold Call vs. Warm Calls
- Leveraging Social Media
- Other Sales Tactics
- Meeting Plans
- Great Sales Resources
You can check out the presentation on B2B sales below:
Thanks to MaRS for inviting me to present on B2B sales and the many entrepreneurs for attending. If you would like to understand how VA Partners can help your cost-effectively scale its sales, marketing, or social media to support your startup, please contact me or one of the other VA Partners team members.
