Getting started with Twitter is a tedious task for many and not because it is a tricky marketing platform but rather, because they are millions of resources out there telling people how to use Twitter in all different ways. In order to provide a foundation for getting started, we put together a white paper entitled Getting Started with Twitter.
For those interested in what kind of valuable information our white paper provides, we have put together a summary, found below, for our readers:
Individual vs. Company Profile
What is the difference and why might you need two different accounts? In this section we outline the reasoning and advantages of having two profiles that provide and interact on different topics or focus on different industries/interests.
Why do I Need to be on Twitter?
With many social media platforms out there – such as Facebook, LinkedIn and Google+ – many ask why they need to spend more of their time on Twitter. We address the quantitative and qualitative benefits of having a personal profile, company profile or both.
Creating a Twitter Handle
Your Twitter is seen and used by everyone interested in you so your Twitter name needs to reflect your identity or purpose for using Twitter. Here we provide some tips and examples on how to formulate your Twitter handle and what to avoid.
Goals to Measure
Having an abundance of information at your fingertips is great, and learning how to use that information is even better. Start measuring your success on Twitter by understanding how it drives traffic to your website and how many people are interacting with you.
Sales and Twitter
It is true, you can drive your sales by using Twitter. Utilize Twitter to become a thought leader, value generator and a better sales professional.
The Basics of a Twitter Account
This section addresses such things as: What is a Twitter handle? What should my following strategy be? What should I be tweeting about and how often? What is a list? What is retweeting? What is a hashtag?
Tools for Twitter
No one expects you to be at your computer 24/7, so we suggest tools we use to stay connected to our Twitter account and activities.
Additional Sources of Information
If you’re still looking to brush up on your social media knowledge, we suggest several books, blogs and websites that can help you enhance your efforts.
Visit our Twitter page for some insight into what we’re tweeting about and who we’re connected to.
