Hiring a B2B Marketing Agency: 5 Things to Look For

B2B Marketing Agency

Whether you are an established business or a startup, try not to take on too many responsibilities and consider hiring a B2B marketing agency. Too often, individuals think that they have the energy to wear a number of different hats, but it’s ok to admit that sometimes it’s just not possible. If you are one of those people who have too much on their plate, it may be time to outsource different aspects of your business. Believe it or not, there are benefits to hiring externally.

Your marketing efforts should never be sacrificed because of your lack of time. Thankfully, it doesn’t need to be because marketing is just one area of your business that can be outsourced. Choosing a B2B marketing agency is a commitment and you shouldn’t make the decision too quickly. Take the time to do your research and reach out to a number of agencies to get an understanding of what services are offered.

Are you feeling overwhelmed with your marketing efforts? Don’t be! Here is our list of 5 things to look for when hiring a B2B marketing agency.

1. B2B Marketing Agency Experience

Look for a B2B marketing agency that can provide examples of their successes with other clients. This will give you an idea of how the company is able to help you and of course, help you reach your business goals. These goals can be – improving your social media following, increasing the traffic to your website or establishing a database of potential leads. While researching marketing agencies, ask the right questions to get a good sense of the company’s experience to know if they will be a good fit.

2. Responsiveness to Emails & Phone Calls

If you are looking at hiring a B2B marketing agency, chances are you will have a lot of questions. This is your way to weed out the agencies that you don’t want to work with. Take note of the individuals who are quick to respond and have quality responses. Never be embarrassed to ask questions that you think you should know the answers to. During your engagement with the marketing agency you are going to learn a lot, so it’s important to fully understand the process.

3. Knowledge of your Industry

It could be beneficial to you to look for a marketing agency that has a good knowledge of your industry. This will allow them to get to work immediately as they will have a good understanding of next steps, and little downtime to do research. This is not to say that the agency should have worked with a company with the same business model as your own. We mean that if you are a technology based company, work with a marketing agency that has an understanding of the technological world.

4. Quality of Work

When researching marketing agencies consider how you want them to help you and then research how they put their skills into practice for their own company. For example, check out their social media channels, company blog, newsletter and downloadable assets. Look at how often they are producing new content, and if the quality of that content is up-to-par. This will give you a better understanding of the type of work they produce which will reflect what you can expect for your own business. It’s one thing for a company to list their qualifications on their website, it’s another to see what they are capable of.

5. Location

The marketing agency you choose to work with doesn’t need to be in the same city or even the same country as you. Our clients are a good mix of both local and international businesses. For our local customers, we are able to schedule regular in-person meetings to provide updates on the effects of our marketing efforts. For our clients that aren’t located close-by, we are able to use screen sharing to provide updates. The geographical location of the company you are looking to work with should also be taken into consideration depending on your preference.

If you are looking to hire a B2B marketing agency we would love to talk! Feel free to take a look at some of the companies we have worked with.

Hiring a B2B Marketing Agency: 5 Things to Look For