The approach to reaching customers is becoming increasingly similar between B2B and B2C businesses, and when taking a B2C approach, and adopting B2C marketing tactics, you can elevate your B2B marketing strategy.
As changes to our advertising eco system continue to change, it is important to keep in mind that at the end of the day, regardless of whether or not you operate as a B2B or B2C business, it all comes down to the fact that people buy from people, not businesses. That is where adopting simple, easy to implement marketing tactics that are often seen in B2C marketing, can add some dimension to your B2B marketing strategy, making it more appealing to customers, and ultimately boosting your business.
Here are a few B2C strategies that you may want to consider to adopt, to your existing marketing strategies.
Be Transparent About Pricing & Product Information:
B2B businesses should be transparent about their pricing options and product information. With the majority of sales being online, it makes sense to give the customer the information that they need to make a decision about your product or service.
Increased Personalization:
Show your customers you care by adding a personal touch to your communication with them. You can do this easily by customizing emails, or celebrating milestones. Do you have a customer celebrating an anniversary? Perhaps they onboarded with you 2 years ago? Can you recognize that in a way that is personable?
Digital Touchpoints:
Digital touchpoints continue to be a way of engaging and connecting with customers. Let them know that you are here to support them with emails, text messages, or a personalized greeting when they log on to your platform, service or portal.
Simplify the Buying Experience:
Simplify the process for your customers, if possible have them carry out an action or sale in one click. If you make it easier on the customer, it could eliminate lengthy sales calls, and reduce the amount of time you spend going back and forth with potential customers, which gets you to the end goal a lot quicker.
Utilize Customer Reviews:
Customer reviews are a great way to validate your product or service. It helps customers feel confident in their decision, while also feeling that their voice is heard.
Introduce Visuals:
80% of people remember what they see, versus 20% of what they read. Video is a great way to diversify your marketing content, giving customers small, bite sized information that they will engage with and remember. It is time to start making visuals and video a priority when it comes to your B2B marketing strategy.
Upcycle Content:
Enhancing your B2B marketing strategy doesn’t need to be daunting, you can upcycle existing content. B2C marketers do this well by taking older content, such as blog posts, or a presentation and presenting it in a different format. This is a great opportunity to utilize those visuals that we suggested earlier. Why not take an old blog post and create a video explaining the benefits of your product or service? Just one of the many ways you can upcycle existing content.
These B2C marketing tactics are very easy to implement and can enhance your existing B2B marketing strategy in a way that will add more value to your business to customer experience, ultimately boosting your engagement and driving the results you are looking for. Just because B2C and B2B operate a bit differently, they still have the same end goal, so why not learn from one another. If you are looking for more ways to increase your sales or enhance your marketing tactics, connect with us.
