If you are working on an inbound marketing strategy or feel that your current strategy needs improvement, there are a number of things you can try. Browse through the list below for inspiration and don’t forget to download our infographic and keep it in a place that you can refer back to.
Blogging
Blogging regularly improves your SEO, creates content to share on social media and keeps your audience coming back for more information.
Social Media
Like blogging, social media also helps improve your SEO and allows you to reach your audience on the right platforms.
White Papers
White papers are a way to engage and educate your audience as well as highlight your skills and knowledge in your industry.
Webinars
If you have the time and resources, webinars are a great platform for increasing your audience and sending people back to your website.
Newsletter
A monthly newsletter helps you reach those people who may not check your website on a regular basis. Reuse old blogs to help populate your newsletter and monitor results to see which areas you can improve upon.
Video
Videos are more common these days as people are generally more attracted to visuals. Try experimenting with different video formats to see which works best for your business.
Call-to-Action
Include calls-to-action throughout your website to entice visitors to take next steps.
Infographics
Like video, infographics are another tool that allows you to display data, visually. There are a number of free, online tools that can help you create your own custom infographics.
Download our How to Improve Your Inbound Marketing Strategy infographic!
For further reading, download our white paper, An Introduction to Inbound Marketing.
