One of the most effective ways to have your small business stand out is by truly understanding your ideal customer profile (ICP). In today’s competitive landscape, small businesses must harness every opportunity to stand out. In this video blog, we’ll guide you through the essential steps to define your ICP, helping you target your marketing efforts more effectively and drive better results. Join us as we explore how a well-defined ICP can transform your customer engagement strategies and ultimately boost your business growth.