We are happy to announce our updated white paper, LinkedIn for Sales & Marketing.

Using LinkedIn for sales may seem overwhelming if you don’t know where to start. This free guide will show you how to get started from the beginning, and provide practical tips to help you get the most out of LinkedIn for your business. Below are a few sections from the guide.

1. Setting Up Your Profile

Learn the basics of creating your LinkedIn profile including how to pick a profile photo, writing headlines and listing work experience.

2. How and When to Post Updates

If you’re managing multiple accounts, the are apps and dashboards you can use to consolidate all your accounts to make it easier and faster to pre-schedule your updates.

3. Publishing Articles

Posting articles on LinkedIn’s publishing platform can help your peers and potential customers see you as a subject matter expert in your area. Learn how LinkedIn publishing works and how to publish your first article.

4. Creating a Company Page

Actively using and posting to your LinkedIn company page is an important part of your overall marketing efforts. Find out how to set up your company page and how to engage with Followers and prospects.

5. Social Selling With LinkedIn

Identify, research and connect with potential customers by using often overlooked LinkedIn tools such as LinkedIn groups, InMail, sales triggers and more.

Download the LinkedIn for Sales & Marketing White Paper now.