5 Ways to Repurpose Or Promote Existing Blog Posts

promote blog postWriting a blog post takes time and effort. In addition to the actual writing, you may have to research stats, find relevant images and identify links to articles so you can include them in the blog post for further reading.

One way to get the most out of your blog posts is to promote the content through amplifying the blog post’s reach and by repurposing the content in other ways outside of your blog.

1. Social Media

It goes without saying that once you’ve published a new blog post, you should share it across your company social media channels such as Twitter and LinkedIn. However, there’s no reason why you can’t re-share it again the next day, again in a week, in a month, 6 months or even in a year.

If you’re using a social media management tool like Hootsuite, you can schedule all these updates at the same time, one after the other. If you’re using Buffer, you can also add the same update to post at multiple times in one click with their Power Scheduler.

2. Newsletter

Email is one of the most effective ways to reach potential customers. If you send a company newsletter, include links to your blog posts. Not everyone may have seen your blog post on your website or saw you promote it on social media; different people like to receive notifications or news differently, and sharing it via email ensures it reaches more people.

3. White Paper

If you are creating a white paper or another type of multi-chapter guide, treat each section or chapter as a standalone blog post; then when you are finished writing all the blog posts you will also have (more-or-less) written your white paper as well. You may have to make modifications so that each chapter flows together in the white paper, but that will be much easier than writing completely new twice.

4. Find Related Blog Posts

Have there been blog posts written that are similar to the one you’re writing, or other blog posts that are curating the type of post you’re writing? Email the author and see if they’re willing to link to your blog post. Getting links to your site is one factor Google considers when determining search result rankings.

5. Find Related Questions

Major social networks/sites like Quora and Reddit constantly have new questions from community members and thorough answers to questions can get a lot of views or traffic from people interested in that topic. Think about your blog post and what problem or question it answers. You don’t want to copy and paste it as the answer, but you can certainly re-use or rephrase parts of your blog post in your answer.

Spending time to promote blog posts is just as important as creating them because people won’t receive the value from your blog posts unless they consume it. A beginner content marketer or blogger will spend the majority of time creating the content, but a more seasoned marketer knows that distribution and promotion matters just as much, if not more.

If you need help with building awareness of your company and blog, download our free Inbound Marketing White Paper.

5 Ways to Repurpose Or Promote Existing Blog Posts