When it comes to marketing platforms, many businesses assume that they need to be active on all platforms in order to push prospective buyers to conversion. The reality is, not every platform works for every business. It is important to choose the platforms in which your consumers are active on, to really meet your desired audience, the ones that will support and grow your business.
We connected with various marketing experts in the B2B space, to understand what marketing platforms they find value in, and how they will utilize those platforms to connect with their respective audiences. Here is what they had to say.
I’ll continue to focus on LinkedIn because I think it’s the platform for anyone selling B2B and B2B SaaS products. Since I jumped hard on LinkedIn in early-2020, it has been a game-changer for my business.
TikToK! No doubt about it, TikTok is growing at an exponential rate! More people will buy a product that they’ve seen under the “TikTok made me buy it” hashtag. More people use TikTok as their search engine, then they use Google (Don’t quote me on that). And despite the narrative that it’s for gen z, the majority of users are 40+
I will continue to spend time on LinkedIn – LinkedIn is a true example of how businesses can use the platform to connect with potential customers and really hit home the concept of people buying from people vs people buying from businesses. Many consumers are still looking for that personal touch that will move them further through the sales funnel. I will also continue to keep a close eye on Tiktok. I think TikTok could be beneficial to B2B businesses in the near future as more and more consumers are spending time there, utiliziing the quick content hit capabilities that the platform allows.
If you are looking for additional marketing support for your business in 2023, connect with us. Additionally, take a look at what a group of sales experts had to say about sales challenges that they anticipate facing this year.