One of our big goals when it comes to inbound marketing is boosting our organic acquisitions. This is accomplished by implementing strong SEO practices. SEO is effected by a number of components including your keyword placements, internal and external links, and optimizing original content such as blog posts.
To help keep track of these SEO factors, we use Moz. This analytics tool provides insights on areas of your website that can be improved to garner better visibility and improve overall SEO.
The following are 6 Moz features that we frequent:
1. Keyword Tool
One of the first things you want to do when developing your SEO strategy is to create a set of keywords that pertain to your business. Moz offers a great tool, Keyword Explorer to help you analyze which keywords are best for your business to focus on. After you input a set of potential keywords, information such as search volume, difficulty, and potential are added. A good rule of thumb for selecting keywords is you want to choose keywords that are highly relevant to your business, high in volume but low in ranking difficulty. This formula will give you a good chance of ranking better amongst your competitors.
2. Keyword Rankings
Now that you’ve selected the keywords, you can input them into Moz to track. For each keyword, Moz will pull a search ranking for the keyword in relation to a link from your website. Week-over-week you can see the changes in your rankings. Other helpful features include comparing your rankings against competitors and on specific search engines. As our services evolve we continue to use this feature to conduct keyword audits.
3. On-Page Optimization
The on-page optimization section of Moz has helped us to determine areas of improvement on specific pages. This has been especially helpful for us on our blogs. Within WordPress, we use Yoast to help guide our writing in consideration of SEO. However, the benefit of Moz’s feature is the ability to link your tracked keyword in relation to your web pages. So, as you make changes to your pages, you can see the impact of your keyword rankings.
4. Open Site Explorer
A free analytics tool in the Moz suite is Open Site Explorer. Once you plug in your URL or a competitors URL, Moz gathers information about the website for you. This tool gives you an in-depth analysis of your linking strategy including sections that feature just discovered links and opportunities.
5. Link Opportunities
Similar to the Open Site Explorer, the link opportunities section in our Moz dashboard give you a list of potential links for you. For example, this may be the mention of our company name on an external website, that doesn’t link back to you. You can also analyze your brand’s links that are already in existence for things like use of appropriate use of anchor text, and the domain authority of the linked website.
6. Site Crawl
Another feature we like to check in Moz is the site crawl section. Here any links error will be brought to your attention. This section also offers resolutions to the crawl issues.
If your business needs help improving your SEO, and generating more leads, don’t hesitate to contact us. We would be glad to connect. Or if you’re simply looking for more reading check out our Introduction to Inbound Marketing white paper.
